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Belladonna schools the Catholic church

Anyone who looks at a newspaper on a regular basis has almost surely read something about the annual World Youth Day festival that’s scheduled to wrap up later today, July 20, in Sydney.

Earlier this week, it seemed as if every international news outlet on earth had either printed, posted, or broadcast some sort of comment about the Pope’s historic apology to those victims of sexual abuse who’d suffered at the hands of a Catholic clergy member. Most everyone seemed to have a similar opinion about the apology, which seemed to go something like this:

“Sure, it was an historic event, and yes, it was certainly a start. But it didn’t go anywhere near far enough.”

Incidentally, beginning this Thursday and running through the end of the weekend, the city of Sydney will be hosting a convention of quite another sort – the 2008 Sexpo, which bills itself as a “Health, Sexuality & Lifestyle Expo.” From what I can gather, this isn’t strictly a sex or pornography convention, but rather an event meant to broaden people’s perceptions about the joy of sexuality itself. According to the Sexpo’s website, “The aim of the exhibition is to allow adults to access frank and accurate information on [health, sexualty, and adult lifestyles] all in one convenient location.”

At any rate, the American porn star Belladonna will be appearing at this year’s Sydney Sexpo for the fifth time. Apparently she decided to fly in early for the event, and just this past Friday, she managed to land herself a bit of press in the Daily Telegraph, a respected Australian broadsheet. “Porn star offers free sex advice to priests“, was the title of the July 18 article, which explained that Belladonna had offered to give away 300 copies of her own films to the priests of the Australian Catholic church.

Here’s what she had to say: “The Pope has indicated he might apologise to victims of sexual abuse and that is a positive thing to do. But unless he follows up with some practical advice that addresses the sexual needs and desires of clergy, the problem will simply continue.”

Belladonna has always been one of our favorite porn stars here at YP Media. After all, she’s an extremely successful entrepreneur who operates her own production company, and she’s only 27. And although I don’t know much at all about the way business is done in Southern California’s porn industry, I’m sure Bella’s career was not an easy one to create. In other words, she’s clearly one of the business’s most fascinating characters – she’s probably one of its most intelligent, too.

Of course, it’s highly unlikely that the Pope or the Australian Diocese will be taking Belladonna up on any of her offers. According to the story in the Daily Telegraph, “She also offered to donate some of her own time to help set up a ‘meaningful set of exercises for priests to help them deal with sexual tension and stress.'” 

But still, what a great lesson about the advantages of guerrilla marketing! Belladonna had a bit of a laugh, she made a political statement, and she got her name in probably dozens of international newspapers and websites, at all once. Of course, it’s quite likely that none of that would have happened if Bella wasn’t a well-read and inquisitive sort of person – the sort of person who makes it a point to keep her eye on world affairs and current events. If you’re involved with entrepreneurship or small business on any level – global or otherwise – you should be doing the same. And by the way, one of the easiest ways to do that is to read the Economist, which has tons of free content online at Economist.com.

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