Home > Uncategorized > Recent work: Venture Magazine (UK)

Recent work: Venture Magazine (UK)

September 18, 2007 Leave a comment Go to comments

My most recently-published freelance piece is on the cover of this month’s Venture magazine, a publication that is apparently sent to European travelers, direct-mail style, by a tour company known as Kumuka. The idea, as far as I understand it, is that after a potential customer reads a story about a travel writer’s trip to, say, Vietnam, this person will hopefully be convinced that s/he too needs to experience some of the same things in the same places.

I think this idea is actually quite clever, at least from a business point of view. Most tour companies, after all, simply put out amateurish-looking brochures that wax poetic about whatever their given product happens to be. Kumuka, on the other hand, produces a glossy, full-color magazine that is both written and edited by professional travel journalists; the magazine’s current editor-in-chief, Matt Phillips, is in fact a Lonely Planet veteran. And aside from myself, I know of at least one other LP author who has contributed to Venture in the past. In other words, the quality of the content appears to be just as high as the quality of the production itself.

Then again, all the professionalism that goes into the magazine’s creation could also be seen as slightly sneaky; I suppose it’s a fact that the entire book is essentially one big advertorial. Anyway, assuming you’re interested in seeing the magazine for yourself, you’ve got two options: Click on over to the Venture website,  and look for the blue text that says “Download e-magazine“. Or head to the Kumuka website and request a free copy through the mail.

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