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Seth Godin quotes of the day

September 4, 2007 Leave a comment Go to comments


Take a look at the following quotes, all of them spoken by marketing whiz-kid Seth Godin, pictured above. (And If you’re wondering why Seth appears to be drinking from a half-gallon container of Purple Cow milk, click here.)

Seth’s first two quotes are golden, especially the final sentence in the second quote: “Everything we do is marketing, whether we mean to or not.”

I personally love this idea — the idea that everything we do, from the way we dress to the words that come out of our mouths, is marketing. If you read that sentence quickly and fail to take the time to think about exactly what it means, it might sound like garbage. But if you take the time to mull it over a bit, it really does make perfect sense. Think about it like this: Now that job security is very much a thing of past generations, we are all the CEOs of our own independent businesses. Jane Doe, Inc., you might say. Or John Doe, LLC. 

What Seth is really saying, then, is that people judge us by every little thing we do and say in this life. And why is that important to remember? Well, because you never know which CEOs might be looking or listening. (Or for that matter, which potential customers might be looking or listening!)

So … what’s the best way to handle this sort of thing? I remember Anthony Robbins once saying that before he became a public figure, he simply acted the way he would act in public if he were a public figure. That way, he explained, when he actually did become a public figure, he wouldn’t have to change himself overnight. In other words: Fake it ’til you make it. Consistently act like the person you want to be, and if you stick with it and exercise massive amounts of persistence, eventually you will be that person.

Anyway, here are the Seth Godin quotes, which I found on the Jungle Media Group website:   

Only businesses that want to tell the truth should have a blog. Blogs don’t fatten the bottom line as much as they give a company a low-cost opportunity to tell a better story—in real time—to those who want to hear it.

The biggest marketing blunder of all time might have been Dick Cheney shooting an old man in the face. Everything we do is marketing, whether we mean to or not.

Google is broken. It’s too good. It gives you millions of matches for “wedding planner” when you only need a few. Squidoo.com is designed to allow human beings, experts on whatever field they choose, to take you by the hand and show you the good stuff.

I’m not entirely sure I agree with that final quote — I hardly think Google is broken — but Squidoo.com is without doubt an interesting project, if for no other reason than the fact that Seth himself is the man behind the company’s curtain. Then again, I’m not sure I even fully grasp what the site is intended to do, so you probably shouldn’t take my word for it. Take a quick look at Squidoo yourself, or pay a visit to Seth’s impressively well-designed internet home. Seth’s hugely-popular blog can be found here.

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